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5 Top Tips From Our Fundraising Open Surgery On Social Media

5 Top Tips From Our Fundraising Open Surgery on Social Media

Kicking off the first ever Nova Fundraising’s Open Surgery series, we had the amazing Louise Dillon from Armadillo Social in to talk all things social media.

Here are 5 key tips that we took from the surgery:

  1. Planning Is Everything: Plan, Create and Review! It is about quality and not quantity and there are plenty of (free) tools out there to help you with the process.
  2. Reduce, Reuse, Recycle: Use everything your produce multiple ways – that way you can save time and get multiple pieces of content from just one effort. Quotes, videos, questions, newsletters can all be made from just one blog post as an example. Make your work go even further and save yourself time!
  3. Video, Video, Video: Video is now the most preferable type of content on social media platforms and increasingly what users are looking for.  Although not everyone may be super comfortable getting in front of the camera, it is worth putting the work into.
  4. Call In The Professionals: Whether it’s getting images or top quality video to attract an audience, or even content planning or admin management- if you don’t have the capability or strengths within your team, then outsource! You may only have a small budget but hiring a videographer, photographer, or social media manger may be really great value for money.
  5. Get Others To Do The Work: Harness the power of social media and get others to spread the work of your charity. You can use Call To Actions, Hashtag and Tagging People to extend your communities reach even faster.

This session was so informative and it was great to have so many people join us for it. Please reach out to Louise at if you want to touch base with her about your Social Media or Digital Marketing Strategy. We are huge fans.

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