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Our vision is that any charity – whatever their size can access the skills and know-how to do excellent professional fundraising.

We do this by providing a range of services from supporting you to make your first fundraising programme a success, to reviewing and improving existing fundraising. We also offer a holistic support service for fundraisers – both new to the profession and those looking to be the best they can possibly be.

Our approach is never ‘off-the-shelf’ but always tailored to the individual needs and requirements of the organisations we work with. Our commitment to sector best practice is rooted in using tried and tested methods proven to get results. We have experience across a wide range of fundraising income streams, drawn from personal experience and enhanced by world-class professional fundraising qualifications.

Helping charities on their path to fundraising and getting transformational results is what we truly love and this is why we decided to start Nova Fundraising in 2017 – to provide professional fundraising solutions that will help charities shine brighter.


Emma-Louise Singh - Director, Nova Fundraising

Emma-Louise, BA, MInstF (AdvDip) (Dip)- Director

Emma-Louise is an experienced fundraiser with over 15 years’ of hands-on experience across multiple fundraising tactics, including: Trusts and Foundations, Events, Community and Corporate and in particular strategic fundraising development. Her experience has been drawn from a diverse range of sectors, including: International Development, health, social welfare and disability.

Emma-Louise has worked for both large household names, such as Christian Aid   and also as a sole fundraiser for small and local organisations, where she implemented and developed new fundraising strategies and programmes. She has also implemented a international fundraising programme spanning across Australia, UK and the US.

Emma-Louise founded Nova Fundraising Ltd in 2017 with a desire to use her extensive experience and knowledge of fundraising to help small and medium charities shine through excellent and professional fundraising.  Since Nova Fundraising was launched, Emma-Louise has worked with a number of small and medium-sized charities, helping them to implement fundraising programmes from scratch, diversify their income streams to create sustainability and grow their revenue so that they are able to deliver their missions.

Emma-Louise comes highly qualified, having completed the Institute of Fundraising’s Diploma and International Advanced Diploma, joining only a very small cohort of fundraisers to achieve this master’s-level professional qualification. She is a former Trustee of the Chartered Institute of Fundraising and has also sat on the committee of the Chartered Institute of Fundraising Chilterns as well as Chaired the Chartered Institute of Fundraising’s Learning and Development committee. She is also a Trustee of Universities Federation for Animal Welfare and the Humane Slaughter Association.

Emma Low - Director, Nova Fundraising

Emma Low MA, MInstF (Dip) – Director

Emma joined the charity sector in 1995, kicking-off her not-for-profit career in the specialism of Trust and Grant Fundraising. Building her fundraising career via a range of ‘high-value’ roles her experience covers health, social welfare and disability sectors; the fields of women’s rights and international aid; and community and charity sector infrastructure.

Emma has been responsible for multi-discipline teams and diverse income streams. She has personally secured 6 and 7-figure partnerships and grants and delivered organisational fundraising targets of £2m to £9m. Key roles have included Head of Fundraising at Crisis; Head of Fundraising and Communications at Womankind Worldwide; and Executive Director of Marketing and Fundraising at Asthma UK; and Head of Fundraising and Development at Fight Bladder Cancer. A natural ‘people-person’ in all her leadership roles, Emma has loved developing and nurturing teams to fulfil and exceed ambitious fundraising targets.

As a freelancer and consultant, Emma has worked for and been endorsed by clients from Child Bereavement UK to Diabetes UK and The British Hen Welfare Trust.  Emma especially adds value strategically where organisations need to develop new business and her input results in effective programme-creation and outcome-led service planning. She regularly designs work programmes that secure 6-figure grant funding (DoH, Big Lottery, EU, DfE), and her fundraising success is driven by a commitment to initiatives that achieve social impact.

Emma became Co-Director at Nova Fundraising, in April 2021 where she enjoys building fundraising plans and teams from scratch and coaching fundraisers, CEOs and trustees in their fundraising mindset. She especially thrives when supporting people to transition their careers into fundraising.

Emma has the CIOF diploma in fundraising and between 2012 and 2022, was a committee member and Co-Chair of the CIOF Chilterns group.  She is a trustee of regional charity, Youth Concern Aylesbury, and national charity, Vision Care for Homeless People.


Vicki Hone

Vicki started her fundraising career in 2000 at Barnardo’s, initially as a member of the Corporate Fundraising Team. She went on to become a Trust Fundraising Manager, raising income from Trust and Foundations for all Barnardo’s project across Northern England, Scotland and Northern Ireland.

Whilst at Barnardo’s Vicki secured significant grants from Children in Need, Comic Relief and The Big Lottery, alongside working on several large capital campaigns.

In 2013 Vicki took up the role of Fundraising Manger for the national disability charity, Go Kids Go. Applying her skills, knowledge, enthusiasm and tenacity over the past five years, she has successfully given the charity much needed financial stability, the ability to grow staff numbers and enabled the charity to help a much greater number of disabled children and young people.

Her interests lie in the fields of children, youth, social welfare and disability.

Juliet Ellis 

Juliet Ellis started her fundraising career at Mencap. Promoted five times, she made the charity the market leader in sponsored overseas events and took income from events alone from £250,000 per annum to well over £3.5million.

She now runs Catalyst Fundraising, a consultancy that specialises in helping charities to generate significantly more money from mass participation and challenge events, and to grow their fundraising through sound strategic planning based on thorough analysis.

She has worked with charities of all shapes and sizes, from large household name charities with a nationwide reach (such as Mind, Age UK, Alzheimer’s Society) to the smallest of organisations, and everything in between.

In addition Juliet chairs the London and South East region of the Chartered Institute of Fundraising and is a Non-Executive Director of Rising Minds CIC, a coaching and mindfulness social enterprise.


Twitter: @Juliet_Ellis

Katy Cochrane, MBA 

Katy has over 15 years experience working at a senior level, within operational, strategic and fundraising roles, within both statutory and not for profit organisations. She has extensive bid and application writing/management experience in the context of both Statutory and Trust/Foundation fundraising. She has excellent research skills, experience in case for support development and prospect research with knowledge and experience across a broad range of topics.

Katy has a particular specialism in Health and Wellbeing with extensive experience in Mental Health, Employee Wellbeing and Physical Activity. She has recently obtained an MBA from Leeds University. She is passionate about making a meaningful difference through her work.

Joel Voysey - Nova Fundraising Associate

Joel Voysey

Joel has more than 25 years’ experience of fundraising management, including 10 years leading large scale individual giving programmes for international development and human rights organisations, and 15 years leading fundraising functions in the UK health and social care sector.

For the last 4 years, Joel has been working as a consultant to not for profits in organisational development and governance, as well as business development and fundraising.

In addition to his consulting projects and interim roles with charities, Joel also enjoys teaching the Level 3 Fundraiser Apprenticeship, believing that increasing the range of routes into the profession for people starting their careers, or moving into the sector, is very important if we are to achieve better representation within fundraising.

Joel has established or grown legacy programmes in each of the charities he has worked for. He is passionate about the potential for legacy income to have a transformational impact on the work of charities of all sizes.Joel is particularly keen that smaller charities do not miss out on the greatest inter-generational transfer of wealth we have ever witnessed, which will take place over the next 20-30 years.

He knows the practical steps that can be taken to position good causes effectively to receive significant support from people of often modest means who can be our greatest major donors.

Rob Hardy - Nova Fundraising Associate

Rob Hardy

Rob is a highly successful trust and statutory fundraising specialist with an excellent record of achievement throughout a twenty five year career. He has worked for a range of organisations across the arts, research and policy, education, young people and health sectors, and has developed an in-depth understanding of the challenges that charities face, such as the need to diversify income and demonstrate impact.

His broader experience includes developing fundraising strategies and processes that have helped diversify income and drive strategic growth, and providing strategic fundraising guidance to senior management and trustees. He is also a successful manager who has a passion for developing talented fundraisers and empowering them to meet challenging targets.

Rob combines strategic thinking with a hands-on pragmatic approach, has a knack for asking good questions and gathering insights, and adept at interpreting information into meaningful fundraising communications that help organisations maximise funding opportunities.

Rosie Milsom - Nova Fundraising Associate

Rosie Milsom

Rosie has been working in the fundraising sector for 10 years, beginning at entry level and working her way up to senior charity management.

She has worked across many industries and fundraised for a range of causes, including the arts, medical research, and youth.

She has extensive experience in setting up fundraising functions from scratch at small charities, and helping to grow and diversify existing income streams.

Though her passion lies in individual giving and relationship fundraising, she also has thorough experience in trust and foundations, community fundraising and corporate giving.

She holds a number of volunteer positions,  including Trustee roles for two small arts charities, and has been Chair of the Chartered Institute of Fundraising’s Sole Fundraisers Committee for almost two years.

Rosie is also a certified life coach, supporting people to bolster their self worth and success mindset.

She lives in Stafford with husband Andy and dog, Jax.

Dabdatta Dobe - Nova Fundraising Associate

Debdatta Dobe

Debdatta has collaborated with Nova to lend her specific subject matter expertise on domestic violence, VAWG and experience of leading, managing and delivering capacity building programmes specifically tailored to small charity needs.

Debdatta is currently Senior Manager at London’s Violence Reduction Unit, managing the VRU’s flagship place-based violence reduction programmes, working with communities to identify drivers of violence and design interventions through a public health approach. The commissioned programmes Debdatta manages all advocate a trauma-informed, contextual safeguarding, whole family approach and are delivered by culturally competent services.

Debdatta was previously Senior Policy Grants and Partnerships Manager at Southall Black Sisters (SBS) where she managed several strategic projects delivering holistic, culturally appropriate, specialised support to black and minoritised women and children, young women and girls and migrant women with no recourse to public funds. Debdatta was also involved in SBS’s policy advocacy and campaigns, particularly around securing greater, comprehensive protection for migrant women seeking to escape violence and abuse. Debdatta continues to support SBS on a freelance basis on programme design, implementation, monitoring, research and fundraising priorities.

Prior to joining SBS, Debdatta worked as a Lawyer and Researcher at Justice and Care (an anti-trafficking charity) and has taught at O.P Jindal Global University (where she served as Assistant Professor teaching Labour and Employment Law, Family Law and Feminist Legal Theory). She has an LLM (with a focus on Human Rights) from Harvard Law School.

Debdatta was recently invited to serve as Comic Relief’s funding review crew to institute transformative change in CR’s funding philosophy and approach oriented towards shifting the balance of power and making grant making equitable

Debdatta’s motivation for fundraising very much stems from her desire for better representation of by-and-for led organisations in the funding space and for centring the voices and narratives of those with lived experience in grant making.

Melita Armitage - Nova Fundraising Associate

Melita Armitage

Melita is an independent arts, culture and heritage consultant.  She works with organisations that are socially engaged, connecting people to culture through projects that are relevant to communities and places, and that use the arts and heritage to make a difference.  Her consultancy offers expertise in: project development, evaluation & research, strategy and policy development and fundraising (particularly trusts and foundations).  Melita’s clients include local authorities, trusts, arts & heritage charities and building preservation trusts, with local, regional or national remits.  What they have in common is passion, ambition and curiosity, often describing themselves as learning organisations, committed to improving how they do their work.

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