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Nova Fundraising – “Helping Charities Shine Brighter”

I started my fundraising career over a decade ago, working for large household name charities.  I learnt a lot about best practice and fundraising in general.

The real learning came though, when I joined a small local charity with an ambitious plan to implement a new fundraising strategy on a shoestring budget.  There are lots of challenges that small charities face: competition, lack of resource, lack of money coupled with an urgent need to get funding through the door. I learned that with passionate people, a strong cause, clear strategy and a professional approach to fundraising it is possible to achieve great results.

I have worked for small and medium-sized organisations, helping them to establish new fundraising strategies and review existing programmes, utilising their existing resource.

Helping charities on their path to fundraising and getting transformational results is what I truly love and this is why I decided to start Nova Fundraising in 2017 – to provide professional fundraising solutions that will help charities shine brighter.

About Emma-Louise

I started fundraising as a volunteer bid-writer for an Environmental charity whilst I was studying at Sussex University.  Little did I know that this first exposure to fundraising would be the start of a career spanning over a decade and become a real passion of mine.

Since that volunteering role, I have worked for a diverse range of cases, from very large international organisations, to being a sole fundraiser for small charities.

I have implemented and delivered fundraising programmes covering all key areas of fundraising, from events, to trusts and individuals, plus everything in between.  For the last five years I have focused working for small charities, often as a sole fundraiser, successfully establishing and implementing new fundraising strategies for organisations with little or no fundraising history and who also have little available resource.

Having experienced working for small charities I can really empathise and understand the challenges they face.

My most recent role was working for a new charity, where as Head of Fundraising I was responsible for developing and delivering a sustainable fundraising strategy for the organisation’s UK, Australian and US entities.

As well as hands-on experience, I come highly qualified, holding the Institute of Fundraising’s Diploma and International Advanced Diploma in Fundraising.

I believe in giving back to the fundraising community and hold a number of voluntary roles including: Board Member of the Institute of Fundraising Chilterns; Mentor for the Small Charities Coalition and Charity Advisor for the FSI.

Emma-Louise Singh - Founder of Nova Fundraising - Helping Charities Shine Brighter

Favourite Quote:

“We make a living by what we get, but we make a life by what we give.”
Winston Churchill

My Fundraising highlight:

Getting the small local charity I worked for a meeting with a large national breakdown company.  We may not have gotten a large charity of the year partnership, but we got noticed, raised awareness of the cause and gained some specialised support from them.


Emma Low MA, MInstF (Dip) – Senior Associate

Emma has 23 years’ experience of working in the not-for profit sector. Employed primarily in senior fundraising roles, her experience covers health, social welfare and disability sectors; the fields of women’s rights and international aid; and community and charity sector infrastructure. Key roles have included Head of Fundraising at Crisis; Head of Fundraising and Communications at Womankind Worldwide; and Executive Director of Marketing at Asthma UK, in which Emma has led teams to achieve and exceed ambitious fundraising targets.

Freelance since 2005, Emma’s clients currently include Child Bereavement UK, Fight Bladder Cancer and the British Hen Welfare Trust. Emma adds value strategically where organisations need to develop new business and her input results in effective product-creation and outcome-led service planning. She regularly designs work programmes that secure 6-figure grant funding (DoH, Big Lottery, EU, DfE), and her fundraising success is driven by a commitment to initiatives that achieve social impact.

Emma is Co-Chair of the Institute of Fundraising Chilterns group, and a trustee of Youth Concern, Aylesbury.

Vicki Hone - Associate of Nova Fundraising - Helping Charities Shine Brighter

Vicki Hone

Vicki started her fundraising career in 2000 at Barnardo’s, initially as a member of the Corporate Fundraising Team. She went on to become a Trust Fundraising Manager, raising income from Trust and Foundations for all Barnardo’s project across Northern England, Scotland and Northern Ireland.

Whilst at Barnardo’s Vicki secured significant grants from Children in Need, Comic Relief and The Big Lottery, alongside working on several large capital campaigns.

In 2013 Vicki took up the role of Fundraising Manger for the national disability charity, Go Kids Go. Applying her skills, knowledge, enthusiasm and tenacity over the past five years, she has successfully given the charity much needed financial stability, the ability to grow staff numbers and enabled the charity to help a much greater number of disabled children and young people.

Her interests lie in the fields of children, youth, social welfare and disability.

Fiona Ledger - Associate of Nova Fundraising - Helping Charities Shine Brighter

Fiona Ledger

Fiona has over twenty years of extensive fundraising, evaluation and communications experience.

She has worked for small to medium non-profit organisations helping them to transform vision into reality through raising significant income for both capital and revenue projects.

Much of her work has focussed upon working with disadvantaged communities.
Charitable causes have included social welfare, education, arts and heritage, faith amongst others.

Originally from a design background she is passionate about the arts and is also a qualified coach.

Katy Cochrane, MBA 

Katy has over 15 years experience working at a senior level, within operational, strategic and fundraising roles, within both statutory and not for profit organisations. She has extensive bid and application writing/management experience in the context of both Statutory and Trust/Foundation fundraising. She has excellent research skills, experience in case for support development and prospect research with knowledge and experience across a broad range of topics.
Katy has a particular specialism in Health and Wellbeing with extensive experience in Mental Health, Employee Wellbeing and Physical Activity. She has recently obtained an MBA from Leeds University. She is passionate about making a meaningful difference through her work.
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